Hello loves!! Another Sunday, another post. This one I love as it’s right up my alley?. I’ve been active on Instagram for about 3 months now and I just thought to share some of the strategies I’ve picked up so far. These are not exhaustive by any means as I’m still a novice at this –baby steps?.
BRANDING: Be clear on what your account is all about. Pick a voice, a point of view, a direction, then go boldly towards that brand you are creating. Tell your story post by post to clearly define your brand and reinforce the image you are crafting. Remember that in this age of social currency where people need a backstory; be sure to give them one that is clear and consistent with your brand message.
BRAND Vs. IMAGE: I should spell out the difference between brand and image as these are mostly used interchangeably, which can be confusing. Image is the how one presents themselves visually, how one packages their product visually. Branding is the experience these images eventually create. It helps to think of image as somewhat static and branding as flowing and continuous over a period of time.
ANALOGY: As a finance professional, the best analogy I can find is to compare image to a balance sheet, which gives a static view of the company at a specific moment in time, a snap-shot so to speak –hardly a true representation. The Profit and Loss account on the other hand looks at the company’s performance over a specific period of time, crafting a clearer picture of where the company is headed –thus giving a truer representation.
CONSISTENCY: Like in all other aspects of life that require any kind of sustained momentum, consistency is key when it comes to Instagram posting. A picture or two a day, three tops, should do the trick, anymore and you’ll be overwhelming followers. And believe you me, they will hit the ‘unfollow’ button, especially if the spam content is repetitive or just not that interesting.
ENGAGEMENT: Engaging your followers in the comment section is very important; I actually find it gratifying and fun to do. ‘Likes’ are great, and comments are even better as it allows for virtual human interaction where deep virtual bonds can be forged and nurtured, eventually leading to real human interactions and information sharing, or even brand collaborations.
BE SOCIAL: So try and keep up with your comments section for as long as you can. Followers know when you can comment but just won’t, just like they understand when you can’t genuinely keep up because you now have way too many follower-comments to manage this yourself. So inasmuch as you can, be social.
Then ofcourse there’s the obvious need to be creative, to only post good quality pictures, to pick an Instagram theme and stick to it, to use hashtags so as to gather a community of followers with similar interests around your offering, and so on and so forth.
If you find this kind of post interesting, I’ll be happy to break it down further in a follow-up post. Let me know in the comment section if you’d like me to go deeper, or what other topic you would want covered and I’ll be happy to oblige. Until Wednesday, bye!!
Photo credit: Mr. Grey (Amazing Hubby)
Trousers/pants suit: Zara || Shirt: H&M || Necklace & sunglasses: Accessorize || Watch: Skagen from Nordstrom || Belt: Levi (I seriously need to up my belt game…)